Rationale
The rationale for the above mentioned objectives is as follows : The Christian mission of spreading the Good News, in order to be effective, is to be mediated through the cultural sentiments and sensibilities of the ordinary people. Christian mission in India so far has, by and large, relied on the sentiments of the classical cultural elements. Now, with the insights shed by studies in Anthropology and Folklore, we are able to appreciate the role of folk cultural elements in the mission of ‘evangelization’ in a broader sense. Unlike the Classical Culture, Folk Cultural elements have immediacy to the life context of the people and therefore they resonate with the faith sentiments of the people more effectively.

Another important dimension is that focusing on the folk cultural traditions contributes to highlight the multicultural context of India. Highlighting the multi-culturality serves as an anti-dote to the now advancing communal forces that are, by their cultural imperialism, trying to suffocate the space for the minorities and their cultural activities.

Methodology
We therefore, unearth and bring to light the dying Folk Art forms, learn them from the traditional artists, systematize them, give a social content to them, use technology to make them effective and attractive and finally give them back to the people. In this way we develope the Folk Media to meet the needs of the present society.